Some tidbits and updates as well as our latest blog posts and upcoming community events.
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Link to; image of a green r with roots underneath and the word 'rootid' to the right.
rootid has summer treats for you
image of glass of juice, watermelon and yellow sun against a blue background
in this edition
  • Team rootid Summer Treat Share
  • September to Remember: Allyship Series
  • Blog Post: KPI’S That Perpetuate Equity
  • Staff Spotlight: Grace Yee

  • Upcoming Events
  • #wearerootid
    New Program: Memberships for Individuals & Organizations

yummy treat share
From popsicles to ice cream, fruit sprinkled with tahin, to blended drinks; the summer months provide a wonderful time for indulgent treats and eats! In this spirit of the season, team rootid is sharing some of the things their favorites; ENJOY!

  • Val Neumark Mickela: ”I think frozen lemonade is my number 1!
  • Bob Gourley: “Currently, homemade ice pops. Just pureed fruit/berries (no sugar added) put into silicone molds. I also really like Del's frozen lemonade but just can't find anything comparable to it here (it's strange that it never made its way to the NYC area.)”
  • Marcus Cinque-Harris: “as a kid... italian ice (aka water ice)...  specifically rainbow flavor
  • Soy Pak-Krisher: “watermelon strawberry smoothie : blend watermelon chunks, strawberries with the tops on, mint, lime juice ! NOTE to not add too much mint or else it turns the smoothie kind of an ugly color. still tastes good tho =)”
  • Anjali Mehta: “I really love strawberry shortcakes, either with whipped cream or ice-cream and watermelon cut up in halves so it looks like smiles.
Image of nelson mandela holding fist in the air
happy birthday
nelson mandela!

What counts in life is not the mere fact that we have lived. It is what difference we have made to the lives of others.”
new series coming this september
Allyship & You!

2022 has reached the halfway point and and rootid is continuing to elevate the conversation around what it means to truly show up for members of the community. Classism, sizeism; ableism; there is no shortage of social-isms. However, there are many other social "-isms" that plague our society and interfere with the everyday lives of many people.

Rootid is pleased to announce our upcoming Allyship Series taking place during the month of September. This three session series will provide a safe space to further explore:

  • what it means to show up for others
  • how to recover when you inevitably say the wrong thing
  • how nonprofit philanthropy still needs work
  • the difference between allyship and solidarity

We know that this can be a sensitive area for some, so we are bringing in a panel of experts to ground us as we move through this series and provide attendees with the tools, wording and practices to allow you to show up for yourself and others.

Stay Tuned for More Info!

our latest blog
KPIs That Perpetuate Equity
by Anjali Mehta

Every organization approaches KPIs differently. Some organizations have been meaning to start this process but haven’t gotten around to it; for those organizations...we’ve got you!

Before we begin, I thought it’d be fitting to present a glossary of terms for your reference...

Green circle with white letters on top that reads Kpis and white supremacy Characteristics
staff spotlight: grace yee
Image of Sia Magadan with light pruple circle with her name and title to the right of her face. She is a black woman with black hair tied back. There are small colorful circle in pink, purple and green around the image as well as a small rootid logo in the upper right corner.
What do you do at rootid?
I'm a graphic designer. I create visual concepts to communicate information. I enjoy working with clients to articulate and refine their ideas visually and strive to make them feel seen, heard, and understood.

Which of rootid's values resonates with you most?
It would be community-led breakthroughs. Safe spaces nurture meaningful connections, and a sense of belonging is a shared human experience. When these things come together, we begin to understand how we are truly more alike than different. Because when it comes down to it, we are all human.

What is your favorite thing about working at rootid?
The culture and the people. It's a culture of intelligence, unpretentiousness, compassion, sincerity, and inclusiveness. Rootid walks the talk. You feel seen, heard, and accepted just the way you are. I also love the quirkiness.

Please share something that you admire/appreciate about a fellow rootid team member.
I admire Sia's enthusiasm and quick wit. She is such a naturally charismatic and engaging facilitator.

Share a lesson learned from your work with clients here at rootid?
The impact and power of a story and how it can connect us all.

What’s your all-time favorite book?
The Alchemist by Paulo Coelho. His simple but eloquent words about the universal quest and search for meaning and purpose in life are, I think, timelessly relatable. My favorite quote from the book:
"We are travelers on a cosmic journey, stardust, swirling and dancing in the eddies and whirlpools of infinity. Life is eternal. We have stopped for a moment to encounter each other, to meet, to love, to share. This is a precious moment. It is a little parenthesis in eternity."

What’s your favorite holiday?
Halloween because I enjoy making costumes.

What is your superpower?
Playing music by ear.

What would you name the autobiography of your life?
Grace Note
upcoming events

Leveraging Your Data: July 21, 2022
10:30am-12:30pm PT
Cost: If you have the means to contribute, please pay what you can
For many organizations, the question of how to tell a compelling story that captures the depth of your impact remains allusive. Join our community partner, Lisa Fung, Managing Director of UpMetrics and learn how to leverage data to tell your nonprofit’s story of impact.

EOY (End of Year) Equity Driven Giving Campaigns: August 10, 2022
9am - 11am PT
Cost: Free
This power session will focus most heavily towards empowering small shop and BIPOC-led nonprofits (who often don't have fundraising and development staff) with practical strategies and tools to develop and execute a successful End of Year Campaign.
did you know we have a community membership now?
yearlong, affordable professional development & capacity building support
for individuals, organizations, coalitions, foundation & cohorts
we want to hear from you!
How can rootid help you follow through on your commitments to equity?
What communications topics are you interested in learning more about?

Send us an email...hello(AT)
Cartoon image of Sia Magadan a black woman with black curly hair on top of her head wearing a green turtleneck with yellow poka dots
we are rooted in community.
In partnership, we co-design necessary spaces for strategic thinking, sustainability & growth—using communications & technology as vehicles to advance equity.

We join with others, envisioning a world where those most impacted are prioritized & communications & technology are used to heal & empower rather than divide. Learn more about our team.
Interested in supporting our community engagement work? rootid now has a fiscally sponsored project with the Rose Foundation.

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