Some tidbits and updates as well as our latest blog posts and upcoming community events.
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Link to; image of a green r with roots underneath and the word 'rootid' to the right.
rootid has summer treats for you
image of glass of juice, watermelon and yellow sun against a blue background
Image of nelson mandela holding fist in the air
happy birthday
nelson mandela!

What counts in life is not the mere fact that we have lived. It is what difference we have made to the lives of others.”
in this edition
  • Staff Goodbye: Sia Magadan :(
  • Blog Post: Preserving Historical Data in Google Analytics
  • Supporting Our New Women's Cohort

  • Upcoming Events
  • #wearerootid
    Coaching & Consulting for Individuals & Organizations

staff goodbye: a poem by sia magadan
Image of Sia Magadan with light pruple circle with her name and title to the right of her face. She is a black woman with black hair tied back. There are small colorful circle in pink, purple and green around the image as well as a small rootid logo in the upper right corner.
Through this verse, my message I'll convey,
Announcing my departure, come what may.
For within these lines, I'll try to express,
The memories made and the bond we possess.

Oh, the days we shared, the laughter we heard,
Moments of triumph, where our spirits soared.
Together we stood, through thick and thin,
A community united, let the echoes begin.

But as seasons change and time moves on,
I find myself singing a different song.
An opportunity knocks, a path yet unknown,
It's time for me to spread my wings and be flown.

So, let this rhyme be my farewell decree,
A chapter ends, but appreciation remains key.
With gratitude, I'll look back and see,
The organization that brought out the best in me.

From Team rootid
It is with heavy hearts and joyful spirits that we say goodbye to our Director of Community Engagement & Fundraising, Sia Magadan as she moves onto her next professional chapter.

Sia began as a client, rootid event attendee, and cohort participant in 2019— beginning to co-facilitate roundtables and workshops throughout the COVID years and eventually transitioning into a full time position.

On behalf of all of team rootid, we appreciate you Sia, and wish you well as you return to the education sector that you so love.

You will be missed.
summer listening list
Check out samples from rootid's Spotify Playlist
The deadline to transition to Google Analytics 4 (GA 4) is fast approaching!

In the rush to get GA 4 set up on your website, preserving your historical Universal Analytics data is often overlooked. Google has already announced that it won’t store historical data forever and the timeline before they erase all of it is just around the corner...

Now what?! Continue reading or message Andrew(AT)
Green circle with white letters on top that reads Kpis and white supremacy Characteristics
This cohort is not just about acquiring knowledge; it's about building meaningful connections with a network of like-minded women who are passionate about personal and professional growth.

Together, we will uplift and inspire each other, forming lifelong bonds that extend beyond the program. These sessions will be facilitated by rootid team members Val Neumark (she/they) and Anjali Mehta (she/her) and will take place over Zoom.
upcoming events

coaching & consulting for individuals & teams
From organizational decision-making processes, to identity and biases recognition, we invite you to explore how your personal, professional & organizational values align with your day-to-day communications practices.
Let's Talk!

Send us an email...hello(AT)
Cartoon image of Sia Magadan a black woman with black curly hair on top of her head wearing a green turtleneck with yellow poka dots
we are rooted in community.
In partnership, we co-design necessary spaces for strategic thinking, sustainability & growth—using communications & technology as vehicles to advance equity.

We join with others, envisioning a world where those most impacted are prioritized & communications & technology are used to heal & empower rather than divide. Learn more about our team.
Interested in supporting our community engagement work? rootid now has a fiscally sponsored project with the Rose Foundation.

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